Online Resources
Client Education
Improve Client Communication with Specific Activities Based on Multiple Intelligences
Everyone in this field is an educator, whether you do relaxation massage or injury rehabilitation.
http://www.sohnen-moe.com/articles/clienteducation.php
How to Get the Most from Your Massage
Tips for clients on how to get the most from their massages.
http://spas.about.com/od/spaetiquettebasics
/a/mostofmassage.htm
Austin Massages Client Education
This site provides information for massage clients on how to get the most from their massage as well as stretching handouts.
http://www.austinmassages.com/austin-massages-
client-education.htm
Massage Therapy Self Care Manual: 74 pages of personalized client education handouts on a CD-ROM
From Sohnen-Moe Associates, Inc. Professional Development
http://sohnen-moe.com/catalog/?page=shop/
flypage&prodnum=f700m
Client Education Handouts for Self-Care: 67 pages of handouts in a 3-ring binder.
From Sohnen-Moe Associates, Inc. Professional Development
http://sohnen-moe.com/catalog/?page=shop/
thumbnail&product_id=223&product_sku=F705
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Target Market Analysis
How to Identify a Target Market and Prepare a Customer Profile
Resources, news, articles, tools, special savings and offers for small business owners.
http://www.esmalloffice.com/SBR_template.cfm?
DocNumber=PL12_2000.htm
20-Minute Target Market Profiles
Article on how to conduct a massage target market analysis.
http://www.sohnen-moe.com/articles/profile.php
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Future Trends in Massage
The Future of Massage
Massage as a trade has grown since its start decades, if not centuries ago.
http://coachcalkins.typepad.com/massage_marketing
_rebelli/
2007/04/the_future_of_m.html#more
Workplace Trends
Article on projecting trends in the massage field.
http://www.andreakay.com/workplacetrends/art_6018.htm
The Practice of Massage in the Millennium
http://www.sohnen-moe.com/articles/practice.php
Faith Popcorn’s consumer trends for 2007
Faith Popcorn is a trend forecaster, founder of the BrainReserve consultancy, and author of The Popcorn Report.
http://customerworld.typepad.com/swami_weblog
/2007/01/faith_popcorns_.html
Faith Popcorn’s predictions for 2006
Faith Popcorn is a trend forecaster, founder of the BrainReserve consultancy, and author of The Popcorn Report.
http://www.azreporter.com/news/features/2006/
faithpopcorn.shtml
faithpopcorn.com
Information from the leading trend expert and author of Clicking: 17 Trends That Drive Your Business—And Your Life
www.faithpopcorn.com
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Brochures and Business Cards (Design and Printing)
How to write fabulous massage brochures that clients will love
By Amy Roberts
http://ezinearticles.com/?How-To-Write-Fabulous
-Massage-Brochures-That-Clients-Will-Love&id=501731
Brochure Printing
Article on how to create an effective business brochure.
http://searchwarp.com/swa102995.htm
Massage Therapists Cards
Customized business cards for many professions including massage therapy, yoga and spas.
http://www.phrizbie-design.com/massage_therapist_cards.html
WaterColorsCards
Massage therapy greeting cards, business cards, postcards, posters and promotional displays.
http://www.watercolorscards.com
Information for People
Professional marketing materials such as brochures, cards and newsletters for massage therapists.
http://www.info4people.com
Hemingway Massage Products
Quality massage therapy and massage education products.
http://www.hemingwaymassageproducts.com
VistaPrint
Custom printing for your business and personal needs. Business Cards, postcards, magnets, brochures, return address labels, invitations, etc.
http://www.vistaprint.com
PrintBusinessCards.com
Purchase massage business cards here.
http://www.printbusinesscards.com/ordering/Massage
-Business-Cards.php
Paper Direct
Supplier of designed laser printable quality papers: high quality brochure paper, letterhead & stationery, business cards, and presentation folders for creating a complete business image.
http://www.paperdirect.com
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Massage Benefits
Benefits of Massage
Article on massage benefits that references several research studies.
http://www.holisticonline.com/massage/mas_benefits.htm
Royal Massage
This site describes massage and has an extensive list of benefits.
http://www.pentictonbb.com/massageBenefis.htm
The Benefits of Massage
A listing of the benefits of massage by the ABMP.
http://www.massagetherapy.com/learnmore/benefits.php
Massage Therapy Research Fact Sheet
by the American Massage Therapy Association
http://www.amtamassage.org/news/06factsheet.html
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Promotional Ideas
Promotional Ideas for Your Small Business
An overview of the many possible promotional ideas that can be easy to execute and low cost.
http://www.allbusiness.com/marketing-advertising
/marketing-promotions/1970-1.html
Visual Appeal
Four massage therapists share samples of their marketing materials and tips for success.
http://www.sohnen-moe.com/articles/visualappeal.php
Promotion Ideas
Article on determining a business positioning strategy and ideas from contests to demonstrations.
http://www.toolkit.cch.com/text/P03_7010.asp
Web Sites That Really Work
Article interviewing 11 massage therapists about their Web sites.
http://www.sohnen-moe.com/articles/sitesthatwork.php
Web Site Welcome Mats
Strategies to enhance your Web site’s appeal and to attract more visitors to it.
http://www.sohnen-moe.com/articles/websitewelcome.php
Web site design and marketing tips
Seventeen things to include on your Web site, by Julie Onofrio, LMP
www.thebodyworker.com/websitetips.htm
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Promotional Items
Amsterdam Printing
They offer the latest promotional products at reasonable prices: high quality pens, calendars, key tags, apparel, human resource forms, business products and much more!
http://www.amsterdamprinting.com
Branders
Full service promotional items. They can print your logo on any item in their catalog.
http://www.branders.com
4imprint
Custom promotional products at guaranteed lowest prices. Logo merchandise with great customer service from the world’s leading distributor of promotional products.
http://www.4imprint.com/
Promotional Ideas: Retail
Timbreworx Music sells customized music CDs for Gift Certificate Enhancement, Customer appreciation
http://www.timbreworx.com/ideas/ideas-Retail.cfm
Sales Guides International
Custom imprinted promotional products, combining their three distinct brands, Sales Guides, Pin Gallery and Successful Events, into one catalog.
http://www.sales-guides.com/
Crestline Custom Imprinted Products
Custom imprinted promotional products, many that can ship in 7 days.
http://www.crestline.com/
AtlasPen.com
Custom imprinted promotional products. Also have items for teachers.
http://www.atlaspen.com/
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Advertising Ideas and Techniques
Scents & Sensibility - innovative advertising techniques
Article on engaging potential clients’ interest through wording that evokes the senses.
http://findarticles.com/p/articles/mi_m0DTI/
is_4_27/ai_60036412
The Language of Advertising Claims
An essay by Jeffrey Schrank that lists the techniques advertisers employ to make claims for their products. Written by a teacher, this selection should serve as a tool: its classification of advertisers’ promises and claims can be used to analyze and evaluate the fairness of the language in many ads.
http://home.olemiss.edu/~egjbp/comp/ad-claims.html
The Most Hated Advertising Techniques
Article on online advertising techniques to avoid and how to overcome them.
http://www.useit.com/alertbox/20041206.html
Cheap and Effective Advertising Techniques
“If what you’ve tried hasn’t worked, try these tips for writing an ad that gets results.” Q&A on cheap and effective advertising techniques for print ads
http://www.entrepreneur.com/advertising/
adcolumnistroyhwilliams/article66236.html
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Getting Publicity (Media Coverage)
Bill Stoller’s PublicityInsider.com
Articles, tips and resources on getting publicity
www.publicityinsider.com
Letters to the Editor: A Great PR Tool
Article describing how writing a letter to the editor of local newspaper is a great PR tool.
http://entrepreneurs.about.com/cs/marketing/
a/uc073103.htm
How to Get Free Publicity for Your Small Business
From SCORE, “Counselors to America’s Small Business,” small business advice for entrepreneurs
http://www.score.org/m_pr_18.html
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Community Relations
Local Targets: Community Events Spark Business Opportunities
Community events are great ways to ingratiate yourself to the public while marketing your business.
http://www.massagetherapy.com/articles/
index.php?article_id=999
Business Community Relations 101: Getting the Most Out of Your Chamber Membership
Joining your local chamber can provide your business with long-term advertising opportunities. http://www.powerhomebiz.com/vol85/chamber.htm
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Marketing
Marketing Magic
Article on the tricks to marketing a massage practice.
http://www.sohnen-moe.com/articles/magic.php
Marketing Your Services — Success Tips
Practice promotion tips for massage therapists.
www.massageontheweb.com/adv_success.htm
David Frey’s Marketing Best Practices
This site is filled with marketing articles and tips for small businesses.
www.marketingbestpractices.com
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Networking
Networking to Build your Practice
Article on networking with allied healthcare professionals.
http://www.thebodyworker.com/ins-bill-networking.htm
Successful Networking for Private Practitioners
Lucy MacDonald, M.Ed. coaches counselors, therapists, psychotherapists, social workers and other healing professionals in Canada and the United States about the business and marketing of a successful private practice.
http://marketingyourprivatepractice.com/?PHPSESSID=
4623fffab5e40a28800427cd847ce1e7&s=networking
The Best of Effective Networking for Professional Success
This article is based on the book, Effective Networking for Professional Success: Making the Most of Your Personal Contacts.
http://humanresources.about.com/library/weekly/
uc051202a.htm
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Choosing a Networking Group
Choosing a Professional Networking Group
There are a number of factors to consider when choosing a professional networking group.
www.profnet.org/choose.html
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