Get Noticed with a Remarkable Resume
by Cherie Sohnen-Moe†
The purpose of a resume is to get you a job interview. Rarely is anyone hired solely on the basis of a resume. Indeed, most employers use resumes for the initial screening of job applicants. A resume that inspires a potential employer to interview you is one that conveys your talents and clearly demonstrates your ability to produce results that align with the particular companyís goals. This is why itís so important to research your potential employers.
Make certain you know to whom you are writing: learn about the companyís history, its mission, needs and problems; determine the ways your skills can contribute to the companyís success; and finally, ascertain the name and title of the person in charge of hiring (which isnít always the personnel administrator).
Your cover letter is an integral part of your resume packet. This is where you build rapport. Keep your tone friendly and use terminology thatís appropriate to your field. Open your letter with something you find interesting about the company and describe how you can be of direct benefit to the company. Close your letter by requesting an interview.
In the massage field, your resume may be very different from traditional ones, where the focus is demonstrating results, and that may be difficult for you to do. Itís important to think of your resume not in terms of a biography, but as a prospectus for your future.
The two major types of resumes are chronological and functional (see below). A chronological resume is used when you want to emphasize a good work history that is directly related to your desired job. A functional resume is used when you want to emphasize your talents, abilities and potentialónot your work history. In most instances, massage therapists use more of a functional resume or sometimes just a targeted personal letter. A resume is a useful tool for promotion, even if you own your own business. If nothing else, the process of developing your resume clarifies your strengths and reinforces your self-esteem.
Need help polishing your resume? Visit Resume Writing in Issue 3ís Online Resources.†
Cherie Sohnen-Moe is an author, business coach and international workshop leader. She has been in business since 1978. She was in private practice for many years as a massage and holistic health practitioner before shifting her focus to education and coaching. In her coaching/consulting practice, she has worked with individual therapists to small wellness centers to day spas that have multiple locations. She has served as a faculty member at the Desert Institute of Healing Arts and the Arizona School of Acupuncture and Oriental Medicine, and is an adjunct professor at Clayton College of Natural Health. She has written more than 100 articles that have been published in more than 15 national and international magazines. She is the author of the book, Business Mastery, which is in its fourth edition, has sold more than 325,000 copies to date with 650-plus schools requiring it as a text. She is also the author of Present Yourself Powerfully and The Art of Teaching. She is co-author of The Ethics of Touch, with more than 300 schools requiring it as a text. She is also a contributing author of Teaching Massage: Fundamental Principles in Adult Education for Massage Program Instructors, and was interviewed for a chapter of SAND TO SKY: Conversations with Teachers of Asian Medicine. Sohnen-Moe is a firm believer in education and as such serves on the exam committee of the Federation of State Massage Therapy Boards (FSMTB) and is a founding member of the Alliance for Massage Therapy Education (AFMTE).† She can be contacted through her website, www.sohnen-moe.com.