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March 2008
Top 10 Low-Cost Startup Techniques
by Cherie Sohnen-Moe All you need to start out are business cards and a telephone. These may be the only tools you’ll ever need if you want to work part time or reside in a community where you’re the only practitioner of your kind. Marketing a massage practice starts with education and relationships. Make emotional connections with people. Do whatever you can to increase your visibility in your community. Here are 10 simple ways to enhance your startup. 1. Attend networking meetings
2. Take classes
3. Write articles
4. Hold open houses
5. Give demonstrations
6. Wear logo clothing
7. Have a Web site
8. Volunteer in your community
9. Get interviewed by the media
10. Distribute business cards and brochures For a complete list of the major business startup tasks, see www.futureLMT.com/startupchecklist. For tips on networking, read “Network Your Way to Success,” www.futureLMT.com/network. Make sure your business cards and brochures are top-notch. Read “Compelling Collateral” at www.futureLMT.com/compellingcollateral. Cherie Sohnen-Moe is an author, business coach and international workshop leader. She has been in business since 1978. She was in private practice for many years as a massage and holistic health practitioner before shifting her focus to education and coaching. In her coaching/consulting practice, she has worked with individual 'therapists to small wellness centers to day spas that have multiple locations. She has served as a faculty member at the Desert Institute of Healing Arts and the Arizona School of Acupuncture and Oriental Medicine, and is an adjunct professor at Clayton College of Natural Health. She has written more than 100 articles that have been published in more than 15 national and international magazines. She is the author of the book, Business Mastery, which is in its fourth edition, has sold more than 325,000 copies to date with 650-plus schools requiring it as a text. She is also the author of Present Yourself Powerfully and The Art of Teaching. She is co-author of The Ethics of Touch, with more than 300 schools requiring it as a text. She is also a contributing author of Teaching Massage: Fundamental Principles in Adult Education for Massage Program Instructors, and was interviewed for a chapter of SAND TO SKY: Conversations with Teachers of Asian Medicine. Sohnen-Moe is a firm believer in education and as such serves on the exam committee of the Federation of State Massage Therapy Boards (FSMTB) and is a founding member of the Alliance for Massage Therapy Education (AFMTE). She can be contacted through her website, www.sohnen-moe.com.
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